Privacy Policy
Last updated: August 2026
Introduction
This Privacy Policy explains how Asian Sweet Hearts collects, uses, shares and protects personal information when you use our website and introduction service.
We handle personal data in accordance with applicable data protection laws, including the UK GDPR where applicable.
Our Privacy Approach
Your profile is promoted only to women in Asia through our network. We do not promote your profile to a Western audience.
Once your private list has been compiled, we remove your profile from promotion and delete the personal profile and service data we hold for providing your introduction service from our own active systems and from the third-party platforms we use for profile promotion.
Our Legal Basis
Depending on the circumstances and applicable law, we process personal data because:
- It is necessary to provide the service you have requested
- You have provided consent where consent is required
- We have legitimate business interests in operating and protecting our service
- We need to comply with legal or regulatory obligations
What Personal Data We Collect
Depending on how you use our service, we may collect:
- Identity Data – Name, age or date of birth and gender
- Contact Data – Email address and phone number where provided
- Profile Data – Photographs, biographical information, occupation, hobbies, interests, lifestyle information and relationship goals
- Preference Data – Age range, education, interests, countries and other preferences relating to potential partners
- Technical Data – Information such as IP address, browser type and device information where collected through our website or cookies
- Communication Data – Information contained in emails, contact forms or other communications with us
How We Use Your Information
We use personal data where reasonably necessary to provide and operate the Asian Sweet Hearts service.
- To prepare and optimise your profile
- To understand your preferences
- To promote your profile to women in Asia through our network
- To collect expressions of interest
- To prepare and deliver your private response list
- To carry out additional review where you purchase a curated service package
- To communicate with you about the service
- To respond to enquiries, refund requests or complaints
- To maintain the security and operation of our website and service
- To comply with applicable legal obligations
Profile Promotion & Privacy
To provide the service, we use information from your profile to generate interest from women in Asia.
Our profile promotion is:
- Directed only to women in Asia through our network
- Not marketed or promoted to a Western audience
- Used for the limited period needed to generate and compile your response list
- Removed once your private list has been compiled
We may use social media, advertising platforms or other online services as part of this process. Those platforms may process information in accordance with their own privacy policies.
How We Share Your Information
We share or process personal information only where reasonably necessary to provide, operate or protect the service.
Profile Information
Selected profile information such as your photographs, bio and relevant personal details may be used during profile promotion so that women in Asia can decide whether they wish to express interest.
Service Providers
We may use third-party providers in connection with operating the service, including:
- Social media and profile promotion platforms
- Payment providers
- Website hosting providers
- Email and communication providers
- Website security, analytics or technical service providers where used
These third parties may process personal information under their own privacy policies and legal obligations.
We do not sell, rent or trade your personal information for third-party marketing purposes.
Your Contact Information
Your private contact details, such as your personal email address and telephone number, are not included in the profile we use for general promotion unless this is necessary for the service and you have agreed to it.
Contact information may be used by Asian Sweet Hearts to communicate with you and operate your service.
What Happens When Your List Is Ready
Once your private list has been compiled, we remove your profile from active promotion.
We then delete the personal profile and service data we hold for providing your introduction service from our own active systems. This includes information such as your profile photographs, bio and partner preferences.
We also remove the profile material we control from the third-party platforms used to promote your profile.
Limited Records We May Need to Keep
Deletion of your profile and service data does not necessarily mean that every record relating to a transaction immediately disappears from every system.
Limited information may need to remain where reasonably necessary for:
- Payment and transaction records
- Accounting and tax obligations
- Fraud prevention
- Refunds, disputes or chargebacks
- Legal or regulatory requirements
Payment providers and other independent service providers may also retain records in accordance with their own legal obligations and privacy policies.
How We Protect Your Data
We take reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure or loss.
Measures may include:
- Encrypted website connections
- Secure hosting and account access controls
- Limiting access to personal information
- Removing profile information when it is no longer needed for the service
No method of transmitting or storing information online can be guaranteed to be completely secure.
Your Rights
Depending on the laws that apply to you, you may have rights relating to your personal information, including the right to:
- Access – Ask what personal information we hold about you
- Correction – Ask us to correct inaccurate information
- Deletion – Ask us to delete personal information where applicable
- Restriction – Ask us to restrict certain processing where applicable
- Objection – Object to certain processing where applicable
- Portability – Request your data in a transferable format where applicable
- Withdraw Consent – Withdraw consent where processing relies on consent
To exercise a privacy right, email asiansweethearts@protonmail.com.
Complaints
If you believe we have handled your personal information incorrectly, please contact us first at asiansweethearts@protonmail.com.
Where applicable, you may also have the right to raise a complaint with the data protection authority responsible for your jurisdiction.
International Data Processing
Asian Sweet Hearts operates internationally and may use service providers located in different countries.
As a result, personal information may be processed outside your country of residence when necessary to provide or operate the service.
We take reasonable steps to use providers and safeguards appropriate to the information being processed and the laws that apply.
Cookies
Our website may use cookies and similar technologies for website functionality, security, analytics and other purposes described in our cookie settings or notices.
Depending on the services enabled on our website, these technologies may include:
- Essential website cookies
- Security and performance technologies
- Analytics tools
- Advertising or social-media technologies where enabled
You can manage cookies through your browser and, where available, our website cookie controls.
Children’s Privacy
Our service is intended only for adults aged 18 or over. We do not knowingly provide the service to children.
If we become aware that personal information has been submitted by someone under 18, we will take reasonable steps to remove it.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our service, technology, business practices or legal requirements.
When we update the policy, we will update the “Last updated” date shown at the top of this page.
